Our COmmitment

Unsurpassed quality starts with our commitment to innovation.

The most inspiring thing about leading the Better Being team is seeing what’s next for us. Our brands have been leading the industry for decades, and yet I think the most exciting days for Better Being are still to come. We’re always drawing on our heritage of innovation to inspire our future. 

I’m proud to work with a team that is so passionate about health and innovation. Whether it’s ground-breaking product innovations or opening state-of-the-art laboratories, we’re constantly pushing into the next frontier of wellness.

–Brian Slobodow, CEO

Science

Science

Driven by technology, our dedication to science continues to elevate the industry standard.

Quality

Quality

Our obsession with the entire process results in the highest quality products ever made.

Sourcing

Sourcing

We only source ingredients from suppliers who possess our same commitment to excellence.

SCIENCE AND EDUCATION

Science and education

Science Advisory + Education Team

Nutraceutical’s success is a joint effort. With the advice and counsel from our team of experts, we continue to pioneer the health and wellness industry through the production and curation of products that help people achieve exceptional health.

Raphael Kellman, MD

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Paul Barney, MD

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Nikita Austen

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Max Willis, MIM

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Rosyln Rogers, CNC, BCIM

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Jennifer Rasp-Bickerton, DC, MS

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Pamela Peeke, MD

Dr. Pamela Peeke is a nationally renowned physician, scientist, expert and thought leader in the fields of integrative, preventive and lifestyle medicine. Dr. Peeke is a Pew Foundation Scholar in Nutrition and Metabolism, Assistant Professor of Medicine at the University of Maryland, holds dual masters’ degrees in public health and policy from the University of California at Berkeley, and is a Fellow of both the American College of Physicians and the American College of Sports Medicine.

Max Willis, MIM

After managing the Solaray brand for nearly 20 years, Max has taken on the role of Chief Innovation and Science Officer, where he oversees new product development and education for the company. Max’s passion for the natural products industry is exemplified by the more than 500 product launches he has overseen. He is on the Board of Trustees for AHPA, The American Herbal Products Association, and has traveled globally educating on a variety of subjects related to the benefits of dietary supplements.

Frank L. Greenway, MD

Dr. Greenway, M.D. is a professor and director of the Outpatient Research Clinic at Pennington Biomedical Research Center, a campus of Louisiana State University in Baton Rouge. His interest is in developing new treatments for obesity including drugs, dietary herbal supplements, medical foods and devices. His laboratory focuses on identifying foods with pharmacologic properties to treat obesity and other chronic disease.