Emerita is a leading brand of natural products that address important women’s issues, such as midlife balance, feminine hygiene, intimacy, health supplements and personal lubricants. We use only plant- and mineral-derived ingredients (whenever possible) for our creams, lotions and serums. Our tampons only use cotton that is certified organic by the Ethical and Environmental Certification Institute (ICEA). Our tampons, pads and pantyliners feature cotton that has been processed by chlorine-free methods, free of dioxins from chlorine bleaching. Our products are free of mineral oil, petroleum, phthalates and sodium laurel sulfate. Our products are also vegan, use certified organic ingredients and are cruelty-free; they have never been tested on animals.
With our packaging, we go a step further. You can trust that our product packaging is ecologically responsible. Whenever possible, it
Emerita has been a women’s natural health leader since 1978, with products that focus on women’s midlife balance, feminine care and intimacy…topics that a lot of women don’t talk about. We’re trying to change that.
In the early days, our natural midlife products were available through physicians’ offices and our Transitions for Health catalog. Our first product was Pro-Gest®, the Original Natural Progesterone Cream®, formulated in 1978 by our founder, Dr. Bruce MacFarland, a chemist. Pro-Gest cream is still our flagship product today.
Dr. MacFarland’s daughter, Sharon, took over the leadership of the company in 1990 and went on to launch Pro-Gest into the natural product retail marketplace, effectively introducing the category of women’s midlife wellness products. She also led the launch of Phytoestrogen Body Cream, Personal Moisturizer and two dietary supplements—Libido Formula and Midlife Balance Formula—during the 1990s.
In 1997, we took the name Emerita for our consumer brand. “Emerita” is the feminine form of the Latin word “emeritus,” meaning “woman of honor.” From its start, the Emerita brand has spoken from a place of empowerment, helping women at midlife take a positive step toward a rich, new life phase.
In the 2000s, we moved into the women’s intimacy category and introduced a line of feminine care products including 100 percent organic cotton tampons and natural cotton pads and pantyliners. Since being acquired by Nutraceutical in 2011, Emerita has continued to grow with new products, including Pro-Gest Cream with Lavender, Estriol Cream and a DIM supplement with calcium D-glucarate.
Over the years, the line of Emerita products has grown to about 30 products today.
Emerita was acquired by Nutraceutical in 2011. We continue the tradition that Emerita started more than 35 years ago.
Improving the health and lives of women. Since 1978.