2015 Annual Report
Nutraceutical was incorporated in Delaware in 1993 and maintains principal executive offices at 1400 Kearns Boulevard, 2nd Floor, Park City, Utah, 84060. It is an integrated manufacturer, marketer, distributor and retailer of branded nutritional supplements and other natural products sold primarily to and through domestic health and natural food stores. Internationally, it markets and distributes branded nutritional supplements and other natural products to and through health and natural product distributors and retailers.
It’s core business strategy is to acquire, integrate and operate businesses in the natural products industry that manufacture, market and distribute branded nutritional supplements. Nutraceutical is among the largest suppliers of nutritional supplements to the Healthy Foods Channel that develop, manufacture, market and directly distribute a majority of its own products. It manufactured approximately 75% of its branded products in fiscal 2013 and believes that the quality of its products is among the highest in the industry. It markets it’s branded products through one of the industry’s largest sales forces dedicated to the Healthy Foods Channel. It seeks to be a market leader in the development of new and innovative products, introducing approximately 200 new SKUs in fiscal 2013. It believes that it benefits from greater customer and product diversification than most of its larger competitors.
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