Since its founding, the Herbs for Kids brand has been a leader in providing gentle and beneficial herbal extracts created specifically for children’s sensitive and growing bodies. Herbs for Kids products use a proprietary glycerite extraction process, without the use of alcohol. From teething and earaches to coughs and colds, Herbs for Kids provides a complete line of children’s products that parents trust and kids enjoy.
In 2009, the Herbs for Kids brand expanded to provide even more of the natural solutions parents trust with Homeopathy for Kids, a line of child-friendly homeopathic remedies. Homeopathy for Kids products contain active ingredients that are not sprayed on the surface of the tablet (where they might rub off in handling), but are fully blended to ensure a consistent dose as the tablet dissolves or is chewed. The tablets are lightly flavored, with natural fruit flavors and dissolve instantly in the mouth.
The Herbs for Kids brand most popular product, Sweet Echinacea™is the number one- selling children’s herbal product and the brand now includes approximately 35 products with such favorites as Cherry Bark Blend™ and Willow Garlic Ear Oil™. The line also includes new additions such as Eldertussin™ Elderberry Syrup, a blend of sweet elderberry and other respiratory supportive herbs, and Stingzzz™ a gentle cooling gel for insect bites.
When trained herbalist, Sunny Mavor, founded the Herbs for Kidsbrand in 1990, she was an expectant mother concerned about the lack of herbal products formulated specifically for children. When she considered the range of herbal products that were available for her child, she found none that were acceptable. Sunny recognized that diluted alcohol-based adult herbal formulas are not adequate for children’s delicate developing bodies. In addition, not all herbs are appropriate for children, and tablets and capsules are difficult to administer and adjust for dosage by weight or age. Herbal teas are fine for adults, but many children reject their bitter or unfamiliar taste.
Sunny began experimenting with her favorite herbs, extracting them in various ways to find the best combinations of beneficial properties and gentleness for children. After many attempts, Sunny discovered that a mixture of vegetable glycerin and water provided a gentle, nontoxic base. Glycerin is a natural organic compound with extraction properties similar to those of alcohol, but it is milder and non-intoxicating; it doesn’t have the bitter, unpleasant taste of alcohol and glycerin is naturally sweet. Today, this proprietary glycerite extraction process is exclusive to Herbs for Kids.
Sunny then began formulating the unique herbal blends that make up the Herbs for Kids product line. In each herbal combination, she worked to achieve a balance between warming, stimulating herbs and cooler, soothing herbs. The resulting formulas of carefully-selected herbs are uniquely supportive, soothing and gentle for young, growing bodies.
Herbs for Kids quickly found a niche in the marketplace for its great-tasting, alcohol-free products and is now the number one brand in the children’s herbal formulas category. In 2007, the brand became part of the Nutraceutical Family of Brands and currently offers 25 unique herbal formulas and 9 homeopathic formulas in a range of convenient sizes. Herbs for Kids dominates the children’s herbal category with seven of the top 10 bestselling children’s herbal formulas.
The brand was acquired by Nutraceutical in 2007. Homeopathy for Kids was added to the brand in 2009.
HERBS for KIDS The #1 brand in the children’s herbal formulas category.